UK Safer Internet Day


The 7th of February was the UK’s Safer Internet day. The nationally recognised day was established to show how technology can be used in a positive light and to highlight ways in which everyone can make the online world a safer, more enjoyable place.

There were more ways than one that people could get involved in raising awareness of the day including a social media campaign that reached more than 7.7 million people! Celebrity endorsements from musicians and other sporting hero’s helped spread the word and a total of 1,637 organisation signed up to support the day including schools, police forces, charities and local businesses.

We are passionate about the work we are currently involved in within our local communities, specifically promoting the NSPCC partnership through library sessions, Guru workshops and other ventures including the Bradford Cyber Police team. We felt it vital we showed our support towards such an important awareness day that touched on some of the main topics we work hard at sharing with others. 

We showed our support by providing our customers in store with a colouring template whereby they had to create their very own emoji. Our budding artists then had to share their picture on social media, tagging #GiveASmile. Not only did this engage children, it also provided an opportunity to speak to parents about the importance of ensuring everyone is educated about how to stay safe in the online world. Our customers were then provided with NSPCC literature, including details on the Net Aware website that they took home to explore in their own time.

Our Gurus were keen to get involved outside of the store and visited weekly workshops arranged by the libraries. They spent time sharing top tips on how to be safe online with parents, carers and other visitors. A special event was also arranged in the Kirkgate Shopping Centre in Bradford in conjunction with the Cyber Policing team. Our staff were joined by a police office and shared best practice tips with local shoppers in the centre for an afternoon. It was a great opportunity for people to ask questions and collect information about online safety that they did not previously know.